# Project Brief · Atlas Rebrand

Project: Atlas Rebrand
Sponsor: VP Marketing, Priya Nair
Project lead: D. Chen
Delivery team: Design Guild
Target launch: Q4 2026 (public launch the week of November 16)

## Why now
The Atlas brand identity is eight years old and predates the product's move upmarket. Sales report the logo and site read as a small startup, which costs us in enterprise deals. This project refreshes the identity and relaunches the marketing site.

## Objectives
1. New visual identity: logo, color, type, and brand guidelines.
2. Rebuilt marketing site on the new identity.
3. A migration plan so the app UI can adopt the identity in a later phase.

## Scope at a glance
Three phases: Discovery, Design, and Rollout. Detail is in the scope document.

## Budget
Approved budget is 240,000 dollars, covering the Design Guild engagement, photography, and web build. Anything beyond that needs sponsor sign-off.

## Success measures
- Enterprise landing page conversion up 20 percent within one quarter of launch
- Brand guidelines adopted by sales and product teams
- Site performance score of 90 or above

## Key people
- D. Chen, project lead, accountable for delivery
- Priya Nair, sponsor, approves budget and scope changes
- Design Guild, external studio, owns the creative