# Stakeholders and RACI

Project: Atlas Rebrand
Lead: D. Chen

| Name | Role | Responsibility |
|---|---|---|
| D. Chen | Project lead | Accountable for delivery, owns timeline and budget tracking |
| Priya Nair | Sponsor, VP Marketing | Approves scope and budget, sits every review gate |
| Design Guild | External studio | Owns creative direction and the identity kit |
| Marcus Lee | Web engineering lead | Builds the marketing site in Rollout |
| Dana Okoye | Content lead | Copy, photography brief, and asset load |
| Sales enablement | Consumer of output | Adopts the new deck and guidelines |

## Decision rights
- Creative direction: Design Guild proposes, Priya Nair approves.
- Budget draws against contingency: D. Chen requests, Priya Nair approves.
- Launch go or no-go: D. Chen recommends, Priya Nair decides.

## Communication
- Weekly status note from D. Chen every Friday.
- Review gates at the end of Discovery, Design, and Rollout.
- Escalation path: D. Chen, then Priya Nair.