ATLAS REBRAND · KICKOFF MEETING NOTES
Date: August 24, 2026
Present: D. Chen (lead), Priya Nair (sponsor), Design Guild (strategy and creative leads), Marcus Lee (web), Dana Okoye (content)

Decisions
- Confirmed three phases: Discovery, Design, Rollout. Sponsor review gate at the end of each.
- Public launch targeted the week of November 16, 2026, inside Q4 as planned.
- D. Chen is accountable for delivery. Design Guild owns the creative.

Open items
- Budget mismatch to resolve. The approved brief says 240,000 dollars. The budget spreadsheet totals 265,000 dollars once photography and the web build are added. Priya Nair to confirm whether the extra 25,000 is approved or the scope trims to fit 240,000. Until resolved, treat 240,000 as the ceiling.
- Reviewer availability. Design gates need sponsor turnaround within two business days. Priya to name a backup reviewer for travel weeks.
- App UI is out of scope for now. Rollout produces a migration plan only.

Next steps
- Design Guild schedules the brand workshop for the week of August 31.
- Dana Okoye drafts the photography brief so the shoot lands in Phase 2.
- D. Chen sends the first Friday status note on August 28.

Reminder: where the brief and the budget sheet disagree on the number, do not average them. Get the sponsor's decision and record it.
