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LIVEProject Kickoff · Atlas Rebrand6 files
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Project Kickoff · Atlas Rebrand

An example Base built from a project kickoff file: brief, scope, timeline, budget, stakeholders and kickoff notes. Where the brief and the budget sheet disagree on the number, both are kept and cited. All names and figures are fictional.

Selected findings

Project runs in three phases (Discovery, Design, Rollout), each ending with a sponsor review gate before the next begins.

02_Scope_Document · 02_Scope_Document.md Section 1

In-app product UI redesign is out of scope; project delivers migration plan only, with UI identity application to be a separate future project.

02_Scope_Document · 02_Scope_Document.md Section 3

Paid media and campaign creative are out of scope.

02_Scope_Document · 02_Scope_Document.md Section 3

Content and photography must be sourced during Phase 2 to avoid blocking Rollout phase.

02_Scope_Document · 02_Scope_Document.md Section 4
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